What a brand needs before making a product ad (a checklist)
Before commissioning a product advertisement video, a brand needs four core assets: high-resolution product photos from multiple angles, a single clear customer value proposition, defined customer demographics, and confirmed deliverable aspect ratios (9:16 for Reels, 16:9 for YouTube).
The Essential Pre-Production Checklist
Great advertisements are built on clarity. Before commissioning your next commercial with AR Graphical Dreams, having the following items prepared will ensure the fastest turnaround and highest conversion rate:
1. Clean Product Photography or Packaging Vector Artwork
You do not need professional photos, but we do need clear, sharply focused reference images showing your product label, cap, bottle shape, or box packaging from front, side, and top angles.
2. One Core Customer Problem & Solution (The Hook)
Trying to communicate ten benefits in a 15-second commercial confuses buyers. Pick your single strongest selling point: Is it 24-hour hydration? Handcrafted 22K temple gold purity? 48-hour delivery? Direct your ad at solving one specific customer pain point.
3. Defined Target Distribution Channels
Where will this advertisement run? Knowing your channels dictates video composition:
- Meta & Instagram Reels: Requires vertical 9:16 framing, 3-second visual hooks, and kinetic text.
- YouTube Ads: Requires widescreen 16:9 framing, engaging audio, and clear branding in the first 5 seconds.
- Amazon / Flipkart Product Pages: Requires focused demonstration of dimensions, materials, and usage.
4. Brand Identity Assets
Have your vector logo (.SVG, .AI, or high-res transparent .PNG) and your brand color hex codes ready so the final video seamlessly matches your brand identity.
Aswin — Founder & Creative Director
Aswin leads all creative direction, computational film pipelines, and commercial brand advertising at AR Graphical Dreams in Salem, Tamil Nadu. Trained at Image Creative Education with a BBA from PSG College of Arts & Science.
Ready to Bring These Insights Into Your Brand?
Discuss your upcoming ad film, product video, or marketing campaign directly with Aswin on WhatsApp.
